policy

private policy

Who We Are
IBH Essentials (“we,” “us,” “our”) operates [ibhessentials.com] and sells hair/beauty accessories and related products. This policy explains how we collect, use, and share personal information when you visit our website, make a purchase, contact us, or subscribe to our marketing (including SMS).

Information We Collect
• Device & browsing information: IP address, cookie identifiers, operating system, browser type, pages viewed, referring/exit pages, and timestamps.
• Order & account information: name, billing/shipping address, email, phone number, payment method (tokenized by the processor), and order details. If you create an account or contact support, we collect account credentials and support communications.
• Preferences & marketing: email/SMS opt-in status, communication preferences, and engagement with our emails/texts.
• User-generated content: product reviews, social tags, or messages you share with us.

How We Use Information
• To operate the store, fulfill orders, process payments, and provide customer support.
• To personalize your experience, run analytics, and improve our products and services.
• To prevent fraud, secure our services, and comply with legal obligations.
• To send marketing communications (email/SMS) if you opt in; you can unsubscribe at any time.

Sharing Information
We share personal information with service providers that help operate our store and services (e.g., Shopify, payment processors, shipping/fulfillment partners, analytics providers, and email/SMS platforms). These partners process information on our behalf and only as instructed. We may also share information to comply with laws, respond to lawful requests, or protect our rights.

Cookies & Tracking
We use cookies and similar technologies for essential site functions, analytics, and marketing. You can manage cookies in your browser settings and, where available, through our consent banner.

SMS Marketing & Consent
By subscribing to our SMS marketing, you agree to receive recurring automated marketing text messages at the phone number provided. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. Reply STOP to cancel and HELP for help.
When you opt in, we collect your phone number, the date/time of opt-in, IP address, and consent preferences. We use this information to send messages, confirm opt-ins, prevent abuse, and maintain compliance. We may share limited information with our SMS service provider (e.g., phone number and opt-in status) to enable delivery and compliance. Unsubscribing from SMS will not affect order-related or account-related texts where permitted.

Your Rights
Depending on your location, you may have rights to access, correct, delete, or port your information; object to or restrict certain processing; and withdraw consent. To exercise these rights, contact us at [ibhbabe@ibhessentials.com].

California Privacy Notice (CPRA)
California residents may have rights to know, delete, correct, and opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising. To manage preferences, visit: [link to “Do Not Sell or Share My Personal Information” page], or contact us using the details below.

EEA/UK Legal Bases (GDPR)
Where the GDPR applies, we process personal data under these legal bases:
• Performance of a contract (e.g., order fulfillment)
• Legitimate interests (e.g., site security, analytics, marketing to existing customers)
• Consent (e.g., email/SMS marketing and cookies)
• Legal obligations (e.g., tax and accounting)

Data Retention
We keep order records as required for legal, tax, and accounting purposes (typically 7 years). Marketing data is retained until you unsubscribe or we no longer need it for the purposes collected.

Security
We use reasonable technical and organizational measures to protect personal information. However, no method of transmission or storage is completely secure.

International Data Transfers
Your information may be processed outside your country (including in the United States). Where required, we use appropriate safeguards for international transfers.

Children
Our services are not intended for individuals under 13 (or 16 where applicable). We do not knowingly collect personal information from children.

Changes to This Policy
We may update this policy from time to time. The “Effective date” above reflects the latest version.

If any part of this policy conflicts with mandatory local law, that law will apply.

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private policy